Ted Leonsis, chairman of the league’s media committee, said at the time: In 2016, the NBA made a deal with ESPN and Turner Sport (a subsidiary of AT&T’s WarnerMedia) worth $2.6 billion a year, for a total value of $24 billion over nine years. READ MORE: Who is Jennie Finch’s husband? Television Rightsīasketball is the second most-watched sport in the United States, behind football. The National Basketball Association also has a licensing agreement with Electronic Arts for the NBA Live series. signed a deal with NBA for approximately $1.1 billion over 7 years.
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Mark Parker, Nike president and CEO, stated: ”We’re excited to bring the full power of our global reach, innovation, and creativity to partner with the NBA and grow the game in a way only Nike can.” In July 2015, the NBA signed an 8-year, $1 billion deal with Nike, which is about a 245% annual increase from the previous deal with Adidas. That season was the first one in the National Basketball Association’s history when teams were allowed to put advertisements on their jersey.įor the 2018-2019 season, the revenue from merchandise grew by 15.89 percent to 1.29 billion. Merchandise accounted for more than $1.1 billion in the 2017-2018 season. NBA has a reputation for being the most innovative of the major professional North American sports leagues, earning money from a combination of merchandise deals, licensing, and TV deals. © Guliver / Getty Images How Does The NBA Make Money? In 2014, Michael Jordan became the first billionaire player in NBA history. MJ led the Bulls to six NBA championships and earned the NBA’s Most Valuable Player Award five times. Jordan entered the league in 1984 with the Chicago Bulls, driving even more interest in the league. In the 10 seasons of the 1980s, Magic Johnson led the Lakers to five titles, while Larry Bird led the Celtics to three titles. However, the 80s saw the NBA league grow enormously, and a lot of that had to do with the rivalry of Larry Bird and Magic Johnson. In 1949, the BAA merged with the National Basketball League (NBL) to form the National Basketball Association.īy the end of the 1970s, the NBA was plagued by money-losing franchises, limited national appeal, declining television ratings, and low attendance. The league was founded in New York City on June 6, 1946, as the Basketball Association of America (BAA). The National Basketball Association (NBA) is the top professional basketball league in the US.
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