SUB: You recently received a $54 million growth investment from JMI Equity. What do you plan to do with the new funds?įagan: On the most basic level, we want to expand and grow our business to connect more consumers with our merchant customers. Our obstacle, and opportunity, has been to find the most targeted, elegant, and consumer friendly way to engage consumers in each of these category “verticals.” Or, leading players in the online coupon category can create a large opportunity of savings for consumers that can be targeted, timely, and useful.
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As this large, still largely offline category migrates online, it can be an intimidating sea of offers which get drowned out in the eyes of the consumer.
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Online coupon codes, grocery coupons, in-store printable coupons, daily deals, free samples, local coupons mailed to your home, the list goes on. SUB: What have the most significant obstacles been so far to building the company?įagan: The coupon industry is very broad, and can be very confusing for consumers. After spending too much time looking for codes, he realized there was a need for a one-stop shop for coupon codes and created using his own savings. In order to stretch his dollars, he would search for online coupon codes to apply at checkout for discounts. He was given a set budget each month and was allowed to keep his purchases. One of his job duties was to test competitor sites. SUB: When was the company founded and what were the first steps you took to establishing it?įagan: In 2003, founder and CEO Scott Kluth was one of the developers of a major retailer’s ecommerce site.
coupon market to be a $40 billion market, with only 20 percent of these dollars online. SUB: How big of a market opportunity do you see in the coupon and deals space?įagan: In 2010 Borrell Associates estimated the U.S. The site was founded in 2003 with 150 stores and 1,000 coupons and has grown to more than 3,500 stores and 100,000 offers in 2011.
In addition, our team works directly with its retail merchants to secure its coupon codes and deals, many of which are only available on our site. We offer the highest quality coupons that are guaranteed to work. SUB: What differentiates CouponCabin from the competition?įagan: The main differentiators of CouponCabin include our stringent coupon testing policies and a commitment to providing a one-stop-shop for savings and exclusive coupon content. Between our exclusive coupon content, guaranteed-to-work coupons and huge variety of offers, we truly are one of the top coupon hubs on the web. SUB: Who do you consider to be your competition?įagan: There are a lot of other coupon sites on the web, but our content sets us apart.
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In addition, has saved its users nearly $300 million since 2003 and the average user saves $19 in just 80 seconds on the site.įagan: CouponCabin caters to anyone looking to save money….who wants to pay full price? We have coupon codes for online shoppers, printable coupons for those hitting brick and mortar stores including grocery, and the largest collection of daily deals. I like to think of it at the best place to start your shopping. No matter what type of coupon you’re look for, is a great hub of all things savings. SUB: Please describe CouponCabin, and the value proposition you bring to shopping and coupons/deals.įagan: is one of the top coupon sites on the web, offering everything from online coupon codes and free samples to grocery coupons and printable, in-store coupons. The Whiting, Indiana–based company was founded in 2003.
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